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Public Relations and Communication Account Management Cases (Gregory G. De Blasio) - physical book
Author: Gregory G. De Blasio
About The Author
Gregory G. De Blasio is Associate Professor of Public Relations and Program Director at Northern Kentucky University (NKU). Dr. De Blasio teaches undergraduate and graduate courses related to the study and practice of public relations. He has developed several unique courses in the areas of account and project management representing his passion for professional proficiencies. His academic interests, in contrast, bring instrumental and managerial perspectives of public relations into question. Long-standing and recent areas of focus include organizational legitimacy, corporate social responsibility, and activist communication.
Gregory is a committee member representing the Office Education Abroad, and a civic engagement faculty mentor at NKU. He is a member of Phi Beta Delta, Honor Society for International Scholars, NKU Zeta Phi Chapter. He has taught and plans to teach public relations courses in London, which remain open to both undergraduate and graduate students. He has engaged numerous community and non-profit organizations as clients in public relations campaign classes.
Gregory is joined with the National Communication Association (NCA), the Public Relations Society of America (PRSA), and was a chapter president and board member of the International Association of Business Communicators (IABC). He has provided PR counsel to the publishing, consumer electronics, automotive, and information technology industries, and to educational institutions. His professional experience includes the corporate, PR firm, and private practitioner spheres.
Teaching in the Department of Communication at NKU since 2004, Gregory earned his PhD from Wayne State University, an MA from the Pennsylvania State University, and a BA from William Paterson University.
About The Book
Public Relations and Communication Account Management Cases provides an inside look at how PR and communication consulting firms go about pitching, planning, and delivering work for prospects and clients. Each case demonstrates how the firm answers communication needs as it generates value, income, and profit. The text is suited for professional practitioners and for advanced public relations students in campaign, writing, and account management courses.